• May
    2016
    customer_service_faces

    How to brand ‘Customer Service’ as your Differentiator

    A very simplistic (and blunt) definition of customer service is the assistance and advice provided by a company to those people who buy or use their products or services. But we all know that service is much more complex than that. That’s because businesses realise the customer landscape is always fluid – and the know-how and skills companies need are more complex than ever. Creating a great customer experience is no longer just worth considering. It’s fundamental to being a…

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  • January
    2016
    team_Matchbox_Business

    4 Strategies to Boost Marketing Competencies

    In today’s competitive business environment it is a corporate imperative for an organisation to have both the right people and the right processes to create competitive advantage. It’s important for marketing leaders to therefore think about building marketing competencies as strategic design component that’s proven to work. 1. Introduce training & development in strategic planning Adequate training/education and mentorship across all functional areas of the Marketing team ensures they are functioning at optimal efficiency. Aim to build sufficient subject matter…

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  • August
    2015
    light bulb and hand

    Are Marketing professionals facing greater complexity in managing innovation?

    With a growing emphasis on higher return on investment, marketing projects are getting more complex while the margin for error is shrinking. In today’s environment, marketing managers need to assure top management of a clear and strong return on marketing investment. This is placing certain pressures to ensure that the innovation meets the mark with consumers and delivers a competitive dominance. A strong understanding of customer needs becomes crucial in the process. Innovation is also no longer a one-way process,…

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  • April
    2015

    Awards, endorsements and accolades…why it’s important to win!

    The quickest way to start winning industry awards & recognition for your organisation is to start entering them! We explore the how and why!

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  • February
    2015
    WinWin_Matchboxbusiness

    What Ever Happened to the Win-Win?

    Remember the good old days when we all thought win-win was a great idea. I find too often we have forgotten the concept behind this simple idea.

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  • February
    2015
  • February
    2015
    Brand Building

    Why is it important to look at strategy from a market perspective?

    ‘ We can rely on our understanding of markets and our customers but it’s also important to realize that for building those business propositions, sometimes we need the help of experts ‘

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  • November
    2014
    Matchboxbusiness_businesspeople

    What happens when that big project is completed and the sales pipeline is not there..?

    It is no surprise to anyone that mid-size service providers across all business sectors are facing the issue of sales pipeline management. They are stuck in the middle. They are not freelancers nor are they large enough to have a sales force. So who is looking after this important segment and what options do they have that will minimize time and effort on their behalf? It is clearly important to understand their challenges. While they are busy delivering projects within…

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  • October
    2014
    Habit_loop

    Three steps to make your brand a habit of choice for your customers

    Step 1: Build a Brand Identity for Your Target Customers through Triggers To strengthen your brand’s equity (i.e. its value) you need to associate your brand with the target consumer by building the brand’s identity. To have strong identity you must link your brand with triggers that remind customers of the: product category your brand belongs to customer needs your brand (through the product) will satisfy purchase situation/s (out of home, in-home consumption, B2B services) consumption/usage situation/s Identity is built…

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